8 Ways to Make Old and Boring Topics Feel New and Exciting Again

I get it.

You don’t want to be one of the millions of bloggers stuck in the land of sameness — indistinguishable as you parrot the same old advice everybody else does.

You want your voice to be heard, and you want it to feel vibrant, fresh and new.

But your blog topic feels threadbare, and you’ve got no bloody idea how to make it exciting again. Every angle has been rewritten, rehashed and reused. It bores you so much you’d rather poke your eye out with a stick of spaghetti than write another post.

So you search for answers on how to stand out.

But all you find is airy-fairy platitudes. Provide unique insights! Be interesting! Write in your own voice!

It’s all surface-level hoopla that lacks the substance and specifics you really need.

So I scoured the Internet in search of posts that felt new and exciting despite having well-trodden topics. And I unearthed a handful of practical tactics you could add to your repertoire.

Enough small talk. Let’s get into it …

Tactic #1: Turn Fluffy Concepts into Living, Breathing Characters


Procrastination. It’s a well-worn topic. It’s also a bit of an ethereal concept — untouchable, yet it touches us all.

But in this insanely viral post, Tim Urban skillfully brings procrastination to life by casting interesting characters to play the roles of emotions that live inside a procrastinator’s brain. See what I mean …

Procrastinator's Brain line drawing

Mel Wicks also did it when she created the Imp to play the role of Imposter Syndrome —  another fluffy concept.

I have a nagging voice inside my head that constantly reminds me of my unworthiness. It tells me to give up before I’m laughed off the Internet. That I’ll never compare to other writers — the real ones.

[…]

I call this voice the “Imp.” Her full name is Imposter Syndrome, and chances are you’ve already met. If you’ve ever had that dread of being outed as a fraud because you don’t stack up to other writers, you’ve experienced Imposter Syndrome, and you have an Imp of your own.

 
Doing this makes reading about fluffy concepts much more fun and interesting for the reader. You bring the topic to life, as readers can visualize these characters better than ideas that only exist inside our minds.

So if you write about a topic that only exists in the abstract plane, consider breathing some life into it. Think of crazy names for concepts or aspects of problems that your readers may face, and cast human or animal characters in their roles.

Your readers will love it.

Tactic #2: Make Your Readers Choose a Side


Trump or Clinton? Yankees or Red Sox? Ebooks or paperbacks?

You can’t help but choose a side. It’s a natural reaction, and it’s one that you as the writer can play to your advantage. It’ll create standout content for even the most dreary topics.

Devise contrasting sides or categories and compare them to spark your reader’s attention.

Like this:

There are two types of bloggers in this world — let’s call them Sameness and Fearless. Sameness writes posts that are as functional and beige as an L.L. Bean parka. Fearless reveals his deepest thoughts and dares to try new things —  even though he may fail.

 
Take, for example, Elle Luna’s post, The Crossroads of Should and Must, in which she rockets interest levels to amazing heights by contrasting two paths we can choose to take. It’s a home run of a post that takes the well-trodden topic of “living life to the fullest” to an entirely new level.

The Crossroads of Should and Must

And then we have the $2 Billion Wall Street Journal Sales Letter, which is one of the most successful sales letters ever written:

The Wall Street Journal sales letter

It begins by introducing two young men, painting a picture of their near-identical happy lives, then throws in a surprising contrast to generate curiosity and emotion that makes it impossible to stop reading.

Contrasting two sides like this can be both engaging and persuasive. Readers will be swept up by the comparisons, and they’ll find themselves agreeing with the side you want them to pick.

So next time you write about a dreary topic, consider presenting two opposite sides, and force the reader to choose one.

Tactic #3: Make Them Laugh So Loud They Wake Up People in China


Humor is the perfect way to flip the script on a humdrum blog topic. Oli Gardner proved this point beautifully in his highly entertaining post on landing page optimization.

His setup was gold and left no doubt in the reader’s mind that the post was going to be an interesting ride.

Landing pages rule. Blah.
Homepages suck. Blah.
Do some A/B testing. Blah.
Base your optimization strategy on customer feedback. Blah.

All of those statements are true. But they sound boring and being boring is lame. It’s twenty fourteen and I refuse to be lame.

If you want to be a non-lame marketer, it’s really easy. Read this post, have a laugh, and treat everything I say as gospel.

 
And he certainly continued to deliver throughout the entire post.

The experienced adult readers amongst you might remember that “Shit. The condom broke!” moment. Yeah you do. You might also remember that it felt like a good time to run a test. #STDsArentFunny. Perhaps. But, as we go through this epic journey together today, I’ll show you exactly when and how you should really be testing.

 
But what if you’re not funny? Humor can’t be taught, right?

Not true.

Humor writing is a creative art, and, just like all creative arts, it has structure and formula. And all artistic endeavours are built on teachable skills and techniques. — Mark Shatz, Comedy Writing Secrets

 
Sure, some people seem to be born oozing raw comedic talent, but that doesn’t mean the rest of us are doomed. You’ll have to do the legwork, but it’ll be worth it. Many of the most successful and memorable blog posts ever written contain humor or quirkiness.

Here are two of the simpler humor writing tricks to get you started.

Humor Technique #1: The Rule of Threes

Simply put, you write three statements. The first two are the setup, and they establish a thought pattern. Then you add a third, incongruent idea, which is your main point or punchline. Like this:

Let me predict a few things that will happen in the next year. Jon Snow will unite the Seven Kingdoms and save the world. The day you wash and wax your new Honda will be the day it rains. And your inbox will clog up with so many deathly uninteresting posts that you’d rather stab your hand with a freshly sharpened pencil than read another one.

 
The rule of three is a classic joke structure that you’ll see used by many comedy writers. Here are a couple of examples by the pros so you can see it in action.

Men are simple things. They can survive a whole weekend with only three things: beer, boxer shorts, and batteries for the remote control. — Diana Jordan
I celebrated Thanksgiving in an old-fashioned way. I invited everyone in my neighborhood to my house, we had an enormous feast, and then I killed them and took their land. — Jon Stewart
When you die there’s a light at the end of the tunnel. When my father dies, he’ll see the light, make his way toward it, and then flip it off to save electricity. — Harland Williams

 
See how that works?

Humor Technique #2: Ridiculous Exaggeration

Exaggeration is an age-old trick used to emphasize importance and evoke strong emotions. It’s also a powerful way to inject humor into a post. You can embellish or stretch everyday truths, over- or understate distance or size, and express extreme or ridiculous emotions.

Geraldine DeRuiter’s side-splitting post I Went Paleo and Now I Hate Everything is a good example, as it’s riddled with exaggeration. Just check out these entertaining quotes:

Like most things in my life, I’ve jumped in headfirst without putting any thought or research into it (this is also how I ended up taking a workout class called “Insanity.” Afterwards, I was drooling and delirious. So I guess it delivered).
Parenthetically, I really should stop listening to people just because they’re attractive. If Jeff Goldblum told me to get a bowl haircut and rob a bank, I totally would.
The cookies look exactly the same before they are digested as after. They are eternal and unchanging. As time passes, they don’t decline in quality or taste because they can’t. They’ve already started out at theoretical zero on that scale.

 
Hilarious, right?

To do this yourself, begin with a common situation, such as having dismal site traffic. Then play with how it makes you feel, what it makes you want to do, etc. Here are a few I came up with:

  • Dive into a pit of Kleenex and cry like a baby.
  • Send a fire-breathing dragon to incinerate Google HQ.
  • Run away and live in an igloo for the rest of your life.

You get the idea.

So dust off that funny bone and give it a go. It’s a hoot.

Tactic #4: Give Data-Driven Answers to Compelling Questions


In his book, Contagious: Why Things Catch On, Jonah Berger reveals the results of a study of New York Times articles. He discovered that science articles that discuss research results are more likely to go viral because “they frequently chronicle innovations and discoveries” that evoke a feeling of awe in readers.

In other words, readers love data-driven content.

So instead of approaching your topic the same way as everyone else, perform an experiment or run a survey and share the results with your readers in a post.

That’s what Mark Manson did when he crowdsourced his article, The Ultimate Relationship Guide to End All Relationship Guides™.

Rather than share his own opinion, he ran a survey by the people in his audience who were happily married for 10+ years that asked for their best relationship advice. He then turned the most common answers into an article.

The Ultimate Relationship Guide to End All Relationship Guides

BuzzSumo took another approach. They analyzed 100 million headlines to find the commonalities that popular headlines share and the ones unpopular ones share. Lots of content has been written about writing headlines, but data-backed insights like these are hard to come by.

Buzzsumo Top Headline Phrases

Of course, you may not have access to thousands of subscribers like Mark does, or to millions of headlines and their share counts, like BuzzSumo does, but that doesn’t mean you can’t create data-driven content.

You could run a survey through Facebook Groups or forums. There are plenty of communities online that you could tap into. And hey, you might just go out into the real world and survey people on the street. That works too!

Or you could run a small-scale experiment of your own. For example, if you write about social skills, you could try different conversation openers with strangers and track their responses, seeing which ones work best.

Or, you know, you could grab data and research results from studies that have already been conducted.

Creating data-driven content takes work, but the end result will be a fascinating post that will stand head and shoulders above the rest.

Note: If you want to make your data look pretty, check out online chart creation programs such as chartgo, onlinecharttool, plot.ly and rawgraph.io.

 

Tactic #5: Inject Your Post with a Healthy Dose of Attitude


There’s a powerful theme that appears in many wildly interesting posts — they all ooze head-flicking, hip-swaggering attitude.

They’re unmistakable because the writer totally embraces their irreverence. They’re written with wit and quirk. They’re unconventional, confrontational and bold. And they border on unreasonable as the writer dances on the edge of insult.

An undeniable strength and passion is woven through every word. There’s total conviction and unwavering commitment to the main idea.

David Wong nails it in his post, 5 Ways You’re Sabotaging Your Own Life (Without Knowing It):

What I hate about articles like this is that they’re always trying to guilt you into bettering yourself. “What are you doing sitting on your sofa eating ice cream, you lazy bag of Dorito farts! Get off your ass and go become the high-achieving superman you know you can be!” That pisses me off because I know exactly why I’m on the sofa eating ice cream. It’s because I’ve had a hard day and this makes me feel better, so fuck you. Even if what I’m doing is a frivolous waste of time, I’m doing it for a reason.

 
Johnny B. Truant also does it well in his post, The Universe Doesn’t Give a Flying F**k About You (I mean, that title alone …) His irreverent message of “You don’t matter” hits hard, yet he turns it into something inspirational.

That means that although what you do doesn’t matter to the universe, it should matter one hell of a lot to YOU.

In fact, it should matter to you more than it currently does. If you knew how small you are and how short a time you have to do what you can, you wouldn’t waste time watching five fucking hours of TV a day. You wouldn’t waste time doing a job you hate. You wouldn’t waste the little time you have dealing with assholes, feeling sorry for yourself, or being timid about the things you’d really like to do.

 
And let’s not forget Jon Morrow’s How to Be Smart in a World of Dumb Bloggers. He just flat-out calls his readers dumb and gets away with it.

Well, it’s not because you haven’t found the right traffic strategy. It’s not because you need to change your domain name. It’s not because the Google gods have turned against you and cursed you to wallow in anonymity forever.

It’s because you’re dumb.

And if you ever want a chance in hell of anyone listening to you, you’d better smarten up.

 
Any post you write with irreverence will stand head and shoulders above the masses. Nobody remembers a fence-sitting, white-bread boring post. They remember the hilarious rant in which the writer unleashes daggers of unspoken truth upon a popular idea or common situation. They remember the posts in which the writer says the things that everybody wishes they had the balls to say — but don’t.

Be willing to put your neck on the line. And be ready to piss a few people off along the way. You’re not a blogger to lull people to sleep. You’re a blogger because you’ve got amazing ideas that need to be heard.

Do this by kicking your emotions into a higher gear. Give yourself permission to write freely — not as you should, but as you want. Don’t be angry, be furious. Don’t be happy, be delirious. Don’t be annoyed, be completely pissed off.

Tactic #6: Snare Your Readers’ Attention with a Surprisingly Mismatched Tone


Let’s start by imagining that all your readers are Walking Dead zombies.

They’re stumbling through their days on autopilot, scrolling through their newsfeeds in a stupor. Your only hope is to shove something unexpected into their eyeballs and shock them back to the here and now.

Contrasting your tone with the topic is a fantastic way to inject interest into your post. You can:

  • Mismatch a story about disappointment with an appreciative tone.
  • Be annoyed by simplicity.
  • Find pleasure in the pain of something going wrong.
  • Write about something you hate as if you love it.

For example, like this …

Ahhhh, tax time. I’m truly astonished by the painful and grim stories of hate and loathing I hear in the weeks leading up to the financial year’s end. Why would any sane person hate a justified reason to never answer their cell phone and leave emails unopened, unanswered and unactioned for weeks on end? And then there’s the crazy-sweet pleasure of spending hours searching for that needle in the haystack of receipts — and then finding it. It sends me into excited fits of high-fiving anybody within a ten-foot radius.

 
And check out this hilarious post about the worry of thinking you have cancer. A topic that summons expectations of gravity and worry.

So This One Time I Thought I Had Breast Cancer—And the Doctor Was a Huge D*ck

So today I placed my boobs into a giant, hospital-grade George Foreman grill and held my breath as the nurse took the X-ray.

 
The headline piques interest, and the wry and unexpected tone of the opening sentence snares your attention and commits you to an irreversible free-fall until the end of the post.

Tactic #7: Predict the Future


The future is the devil we don’t know. And it’s cloaked in uncertainty.

Your readers desire for certainty about tomorrow is as guaranteed as day turns into night — and it can be used to your advantage.

Build your reader a safe haven of certainty by predicting the future as Jon did here by sharing his view on how to write great content in 2014.

Why Education Readers is No Longer Enough

There’s evidence everywhere to illustrate how not-so-interesting, written-to-death topics, such as content marketing, can continue to pull huge share counts every year by exposing trends for the immediate future.

Content Marketing Trends

Mike Blankenship also worked this tactic nicely in How to Write a Paragraph in 2017.

How to Write a Paragraph in 2017

But what if you don’t know the future?

Remember that none of us do. Chances are, however, that you know the history of your niche (if you don’t, get researching), you’ve checked out your competition, and you have an opinion about how things are evolving.  

So be bold. Write a future prediction that becomes a magnet for attention as it creates hope, generates discussion and encourages new ways of thinking for your reader. If you get it wrong, no one’s going to call you on it — it’ll just vanish into the fog of forgotten posts. (You can always delete it too.)

Tactic #8: Pepper Your Post with Quirky Visuals


You’ve probably heard that you should add visual content to your blog posts. And yes, adding infographics, screenshots or photographs can do a lot to liven up your posts… But you can also use visual content to add some whimsy and fun to your posts.

Several of the posts I’ve already featured as examples do this.

Take the aforementioned Medium post from Elle Luna, the Crossroads of Should and Must. She doesn’t just have her readers pick a side, her post is also full of line drawings like this:

Quirky line drawing visuals

The casual nature of these line drawings lifts the feeling from humdrum to fun and injects the post with an entertaining dose of personality and character. As soon as the reader scans the page, they instantly feel like they’re in for a treat.

Tim Urban also uses drawings in his post about procrastination (and every other post he writes).

Quirky line drawing visuals - 2

Line drawings are a great way to move away from the dry formality of graphs and screenshots, but they’re not your only option.

If you don’t feel that artistic — though you don’t have to be that artistic to draw a stick figure — you can also use other quirky imagery, like memes, cartoons and funny pictures. These can be found on the web or easily created with tools like Canva and other meme generators.

If you look back on Geraldine de Ruiter’s I Went Paleo and Now I Hate Everything, she interchanges the expected photos of food with images and GIFs like these:

Entertain readers with GIFs
Entertain readers with GIFs - 2

Dull topics are more likely to send your reader’s brain for a coffee break instead of paying full attention. Keep them riveted to their seats by entertaining them with unusual, surprising and vibrant visuals.

Time to Breathe New Life into Those Old and Boring Topics

No blog topic is too boring, too dull or too worn-out to ever be interesting again. It’s you, the writer, who has everything within you to make it interesting.

Because when you do, your voice will be heard and you’ll know you’re helping others as you share new ways of doing things, thinking, and approaching tasks, work or life.

Your posts will stand out from the masses of regurgitated ideas and cookie-cutter advice.

Your posts will open the doors of possibility for your readers, and let you shine brightly.

So which tactic are you going to try first? Pick one and start today.

Light up your blog topic with an explosion of freshness like only you can.

About the Author: Miranda Hill is a writer and coach who helps life-hungry souls get unstuck from the chaos of life. If you want to stop spinning your wheels, hopping from one thing to the next in search of answers, discover the 10 Mindset Secrets That Set Truly Successful Writers Apart and realise your full writing potential today.

 

Source: https://smartblogger.com/old-and-boring-topics/

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How to Create a Blog Sales Funnel

Are you blogging as a business?

Are you making sure that you are creating processes that actually build your business over time?

In this episode, I share a step by step process for creating your blog sales funnel.

Intro

Listen to Episode

Building a sales funnel is a crucial part of building an online business.

A sales funnel is the visual representation of the customer journey, depicting the sales process from awareness to action.

Those are two essential elements of a sales funnel:

  • Awareness: If you are growing a blog, you are creating content to make people aware of your brand and what you have to offer.
  • Action: In the case of building a sales funnel, the action you are trying to get is the sale.

But here’s the problem…

When it comes to blogging, most content creators don’t create their content with the end in mind.

What ends up happening is we create content as it pops into our minds. By doing so, sales funnels never make it to the forefront of our minds.

Today, we will fix that.

Here are six steps you can take to create your blog sales funnel.

Step 1: Start with the action

Determine what your audience wants

Determine what your audience wants

Answer the following question – What do you want your audience to buy?

This can be a product/service that you offer or one that you promote as an affiliate. By understanding where you want people to end up, you’re going to be better able to get them there.

In understanding what you want them to buy, here are some questions you should answer:

Who is it for? What is his/her goals? What struggles will he or she encounter?

What problem does it solve?

Getting clear on these questions will help you in step 2.

Step 2: Create the right kind of content (awareness)

Now that you know who you’re trying to attract, it’s time to create the kind of content that will attract him/her.

Ask yourself what kind of content he/she is looking for. Keep the goals and struggles in mind as you answer this question.

right content

Create the right kind of content

Then, go out and create that kind of content. You can create articles, videos or podcast episodes.

EVERY piece of content is an opportunity to expose your audience to what you have to offer.

Here’s the key: EACH piece of content should offer significant value independent of that product/service.

Do the best you can to optimize each piece of content for the platform you’re posting it on and you will increase your chances of getting your content to more people.

Step 3: Create a free resource

products / services

Determine what products / services you can create / offer for your audience.

What can you create that can help him/her accomplish his/her goals or overcome a specific struggle.

Create that as a free resource so that you can entice your audience to get on your email list.

Some examples of what I’ve created are my Content Calendar and YouTube Growth Tracking spreadsheets.

Step 4: Include a call-to-action in all of your content

free resource

That next logical step is opting in to get your free resource.

This is where the rubber meets the road. Yes, you are creating the right kind of content to attract your audience.

However, there needs to be a next logical step from that content to getting to a deeper part of your funnel.

That next logical step is opting in to get your free resource.

Your job is to make it very clear that you have a free resource available. In other words, include a call-to-action.

In order to get access to that free resource, they need to get on your email list.

Give them the opportunity to do just that.

Step 5: Create a goal-directed autoresponder sequence

Goal-directed autoresponder sequence

Create a Goal-directed autoresponder sequence

The goal of this sequence is to get some of the people who subscribe to purchase your product/service.

So the content of the autoresponder sequence will be very important.

It’s important for you to provide value and share resources that will be helpful to your subscribers.

But it’s also important for you to make the pitch. Let them know about the product/service you are promoting and how it can help them on the journey.

One tool I’m going to be experimenting with is called Thrive Ultimatum from Thrive Themes.

It gives you the ability to run time-sensitive offers depending on when someone opts into your email list.

Step 6: Wash, Rinse and Repeat

Wash, Rinse and Repeat

Wash, Rinse and Repeat

Now that you’ve built out one funnel, it’s time to do the same thing again.

This can be for another product that’s at a similar price point, or (ideally) it would be something more expensive.

The principles are exactly the same.

Let’s bring this home

If you’re building a business, you have to build a system for generating sales. A sales funnel is a great way to do this.

Now that you’re equipped to build a funnel, get to work.

Resources Mentioned:

Infographic

Blog Sales Funnel

How to Create a Blog Sales Funnel

The post How to Create a Blog Sales Funnel appeared first on Become A Blogger by Leslie Samuel.

Source: http://www.becomeablogger.com/25481/create-blog-sales-funnel/

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How to get Noticed on YouTube – YouTube Algorithm Explained

Do you want to get noticed on YouTube?

Wondering how you can use the YouTube algorithm to your advantage?

In this video, I share details about how the algorithm works and how you can set yourself up for success.

Background Info

YouTube is the #2 search engine

YouTube is the #2 search engine in the world

YouTube is the #2 search engine in the world (I feel like all my YouTube content starts with that phrase).

It’s true, and like every search engine, an algorithm defines its functionality.

The algorithm determines what you rank for and how high you rank.

If you can understand exactly how the algorithm works, you have the secret of success.

But to understand how it works, you need to understand YouTube’s goals.

Follow the Money

YouTube is a video-sharing site. One of their main goals is to have you watch a lot of videos.

The more time you spend watching videos, the more ads you see.

The more ads you see, the more MONEY they make. It’s that simple.

YouTube the Search Engine

YouTube Search Engine

YouTube Search Engine

Any quality search engine will want to give the searcher exactly what they want.

If they get exactly what they want, they will use the platform more.

In YouTube’s case, that means they will watch for longer period of time.

And as already covered, that means more ads and more money. That makes YouTube happy.

Here’s the key, you want to do whatever you can to make their job easier.

As a search engine, they have two goals:

  • Show people exactly what they want
  • Have them watch more content

How to Give YouTube what YouTube Wants

Tip 1 – Optimize your Titles, descriptions and tags

Optimize your Titles, descriptions and tags

Optimize your Titles, descriptions and tags

These are the meta data of your videos and they are VERY important.

Your meta data does more to tell YouTube exactly what your video is about than any other factors.

Make sure to include all relevant keyword phrases in your meta data.

If your video is about “How blood flows through the heart”, don’t call the video “First heart video”.

That’s too vague. Get specific with your titles. Get detailed in your description.

And then include all relevant tags you can think of.

A great tool to help with this is TubeBuddy.

Tip 2 – Use Custom Thumbnails

90% of the best-performing videos on YouTube use custom thumbnails.

Why? Think about it.

When you do a YouTube search, you get a bunch of results. As you scroll through those results, some of the thumbnails stand out.

Custom thumbnails

Create custom thumbnails

You want to be one of those thumbnails that stand out (in a good way).

That increases the chances that people will actually click on your video.

Tip 3 – Deliver value

deliver value

Deliver value.

Do I have to say that? Maybe not, but I will.

If someone clicks to watch your video and it sucks, they will click away.

If it takes too long for you to get to the point, they’re gone.

By creating an engaging, value-filled video, you will get more people watching till the end.

In other words, you will increase the watch time.

Tip 4 – Give them EASY access to the next video

Doing this results in an increased session time. That’s the amount of time they spend watching videos in one sitting.

Here’s how you do this:

  • Create series of videos or related videos. This will make it easier for them to move from one video to the next.
  • use YouTube cards to get people from one video to other related videos.

Combine cards with verbal cues and you’ll get more people watching more videos.

Let’s Wrap This Up

Give YouTube what they want and you’ll increase your chances of success.

As you create more content, YouTube will test you out and start showing you in the search results.

Once they see that people stick around when they watch your videos, they will rank you higher.

Over time, your channel will grow in authority, and that’s exactly what you want.

So go ahead, start making videos and use those four tips. Then come back and let me know how it goes.

Resources Mentioned

  • TubeBuddy – a great tool to help with optimizing titles, descriptions, and tags.

Infographic

The post How to get Noticed on YouTube – YouTube Algorithm Explained appeared first on Become A Blogger by Leslie Samuel.

Source: http://www.becomeablogger.com/25439/get-noticed-on-youtube-algorithm-explained/