326 Your Questions: Giving too Much Away and Creating Review Blogs

In today’s episode, I switch things up a little.

I answer two questions that were left on my voicemail hotline. If you’d like your question to be answered in a future episode, call (888) 835 – 2414.

Listen to This Episode

Question 1: How do you start and grow a review blog? – Marco

Educate Your Audience

More than just reviewing a blog, provide value and high-quality education to your audience.

This is a great question. A lot of people are interested in creating review blogs because it’s easier to see how these blogs can be monetized – affiliate links.

If you review a product and someone clicks your affiliate link to buy, you earn a commission. But most people approach this the wrong way.

Instead of trying to be a blog that focuses on providing reviews to make money, be one that focuses on providing value to your target audience.

In other words, the principles are very similar to starting and growing any blog that’s focused on educating others.

It starts by having a clear picture of who your target audience is. Ask yourself:

  • Who he/she?
  • What are his/her goals?
  • What is he/she struggling with?

Once you know those things, your goal is to create the perfect review blog for that person.

To do that, it has to be more than a review blog. It needs to provide value and high-quality education.

The best example I’ve found: The Points Guy (more than a review blog).

The Points Guy Website

The Points Guy is more than a review blog. It aims to educate their readers, too.

Here’s what they do (and what I would recommend for you to emulate):

They understand who their audience is – people who are looking for smart ways to travel and maximize any trip while saving money and maximizing their experience.

To cater to that audience they publish:

  • Hands-on travel advice
  • Creative ways to book flights
  • Details about the latest changes to all major airlines, hotels and credit cards

And of course, a MAJOR feature of the blog is that they have all kinds of reviews of hotels, flights and credit cards.

Whenever I want to find out something related to travel, I go there.

I recently signed up for the American Express Platinum Card after reading a bunch of credit card reviews on their site.

Now my entire travel experience has been transformed because I was well-informed before signing up.

The question is – how can you provide as much value as is humanly possible for the person who is looking for the kinds of reviews you want to write?

Here are a few more practical tips:

Start by reviewing what you already own.

One of the things that attracts people to the idea of having a review blog is the ability to get free stuff to review.

Well, that comes as your reputation grows. To grow that reputation, start by reviewing the things you already own.

Do your research.

Do your research

Do your research

Analyse what other reviewers in your industry are doing. What’s working for them? What are they missing?

Know the products you are reviewing. Research the features and benefits. Become an expert on that product.

Don’t cut corners.

The best reviews are thorough. When you are finished with the review, ask yourself this question – Is this the best review I can make.

The better your review, the more trust you’ll earn. Go all out.

This will also help in the future when you start reaching out to brands for free products.

Don’t be a reviewer. Be an educator.

Your job isn’t to review the product to get a sale. Your job is to educate your audience so that they can make the best decisions for THEM.

When you do that, you will earn their trust. When you earn their trust, you will be more likely to earn the sale.

Connect with the product creator.

Connect with the product creator

Connect with the product creator

One thing companies love seeing is awesome reviews of the products they create. If you do a great job at the things above, you should be proud to share it with them.

Also they will be excited to see what you’ve done. These relationships go a long way to help you grow as a blogger.

I’ve had some of the best opportunities as a result of my reviews.

Connect with similar companies.

Once you have a portfolio of great reviews under your belt, reach out to other companies. Explain what you do and show them examples of your work.

Let them know that you would love to work with them to create high-quality training/reviews about their products.

You never know – you just might get stuff for free.

Question 2: How much value can I give away without giving away too much? If I give all my value, I have nothing else to sell. – Chris Morgan

This is a very common question. In fact, it’s one that I’ve even asked.

It makes sense on the surface – If you give everything away, you won’t have anything to sell. However, I look at it differently.

As a blogger, my goal is to provide value to my audience. The more value I provide, the easier it is for them to get to know, like and trust me.

Give as much as you can

Give as much as you can

Instead of asking how much I should hold back, I focus on giving as much as I can.

I know what you’re thinking – then you won’t have anything to sell.


People will always pay for what’s valuable to them if it’s presented in the right way as a solution to their problem.

Here’s an example . . .

When I build my biology blog (which I sold last year), I gave everything away. I created videos teaching biology, without holding back.

But I also knew I wanted to make money.

So I took the same content I gave away for free, repackaged it as an ebook and sold that.

Why did people pay for something that was available for free? They were actually paying for convenience.

Yes, they could go to my blog and click around to every page to find the content. Or they could buy it as one simple ebook.

Something they could take with them, consume from any device, whether they were online or off.

Here’s another example . . .

I never hold anything back on Become a Blogger or in my podcast. I give as much as I can.

But I also have my coaching club.

Yes – you can go through all of my podcast episodes and put together a cohesive picture of how to build a successful blogging business.

Or you can get access to me, and the structure of my coaching club.

Here are a few tips to help you decide how to do this . . .

Give generously.

I said this already, but it’s worth mentioning again. It’s not about how much you should hold back. It’s about how much you can serve your audience. Serve first.

Charge for structure and convenience.

If you give generously, there will be LOTS of info on your blog. They can find what they need. Or you can create products, courses, etc to provide structure to the value you provide.

People will pay for structure and convenience because it makes their lives easier.

Charge for access.

Charge for access

Charge for access

Your time is your most valuable asset. Charge accordingly. Yes, they can get superficial access to you via your blog. But there are lots of opportunities for you to charge for access to your time.

Make business decisions based on data.

Regardless of how much you give, there will always be more you can give. Yes, you can repackage what you already offer, but there’s always room for you to create something new.

I recommend using data to make those decisions. Survey your audience. See what they are struggling with. Use that data to come up with interesting products or services you can sell.

Do you have questions?

I’m going to be including more questions in my podcast episodes from now on. If you have questions, go ahead and ask them by leaving a voice message on the hotline.

The number is (888) 835 – 2414

The post 326 Your Questions: Giving too Much Away and Creating Review Blogs appeared first on Become A Blogger by Leslie Samuel.

Source: https://www.becomeablogger.com/25991/your-questions-giving-too-much-review/


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7 Totally Legitimate Ways to Make Passive Income from Your Blog

You’re skeptical.

You hear about bloggers who make money while they sleep — bloggers who take epic vacations or spend all their time with their families, and at the end of each month, they still have money coming in.

It sounds too good to be true. Especially when you’re slaving away every day and can barely make ends meet.

But it’s not just an urban legend. Once your blog draws a steady stream of traffic, you can turn it into a passive income machine. You can make money on autopilot and you won’t have to resort to any shady tactics to do so.

Check out these seven totally legitimate ways to make passive income from your blog.

#1. Sell Resources and Templates You Created for Personal Use

Sherry, the Canadian blogger behind the blog Save Spend Splurge, found herself in $60,000 worth of debt after college.

This is a predicament shared by many millennials today. But instead of paying her debt back slowly with minimum payments, Sherry created a budgeting template in Excel that helped her get that entire debt load off of her back just 18 months later.

After starting her personal finance blog, Sherry realized something. If her Excel template was powerful enough to clear her debt in 18 months, it could help her readers too.

So she called it “the Budgeting Tool” and listed it for sale on her blog for $50:

The Budgeting Tool

She then made it easy to find by adding a link in her top menu and sidebar:

link to resources from top menu
link to resources from sidebar

You may have created some resources for your personal use that would be useful for your readers, too. In fact, maybe you’ve created a resource that they’d be happy to pay for.

For example, if you blog about weddings and you’ve created your own invitations, you can sell them as printables. If you blog about graphic design, you have probably created Photoshop templates that you could sell. Or if you’re a travel blogger, you could sell bag-packing checklists or trip-planning worksheets.

Whatever niche you’re in, chances are there’s plenty of opportunity for selling such resources and templates.

#2. Ship Physical Products (Without the Inventory Headaches)

When you think of selling physical products on your blog, it might seem like a nightmare. You imagine yourself in your living room, surrounded by products and empty boxes, with dozens of printed-out orders in hand, and you’re trying to make sure everybody gets exactly what they ordered.

But these days, you can sell products without needing to store, package, and send them yourself. You can use dropshipping companies that do it for you.

Dropshipping is a method of ecommerce that lets you transmit orders directly to the supplier. The supplier will then take care of the packaging and ship the product directly to the customer.

You don’t have to lift a finger, your spare bedroom doesn’t have to turn into a stockroom, and the USPS guy won’t come knocking on your door every day.

Benny Hsu from Get Busy Living sells his own t-shirts through one of these companies:


Benny uses Teespring, a shirt and apparel dropshipping and manufacturing company that allows you to design your own products and sell them via its platform.

He earned $100,000 in five months through selling t-shirts. He tested several designs and after he found which ones sold well, he could sit back and watch the sales come in.

Offering a physical product on your blog doesn’t have to mean constant inventory management. It can mean dropshipping and selling your products passively for years to come.

If you’re interested in pursuing dropshipping, you can find a list of dropshipping companies here.

#3. Become Your Own Book Publisher

Given that you’re a blogger, I assume you love writing. So publishing an ebook is a perfect way to generate passive income. It offers a way to get recurring payments for the words you write down.

This is what Tracy Gillett does on her blog, Raised Good:

publish your own books

She sells The Lost Art of Natural Parenting for $17. She’s set up a sales page on her blog, and also sells it to her subscribers through an email autoresponder series, allowing her to sell her ebook on autopilot:

publish your own books - 2

The beauty of publishing ebooks is that you can offer them to your readers as a digital download, wiping your hands clean of having to handle and ship a physical book. Once you write it, it can truly be passive.

Having written the 129-page ebook in 2016, Tracy can now earn money from selling it for years to come, no matter whether she’s traveling, working in her day job, exploring, or spending time with her son.

#4. Promote Other People’s Products and Earn Steady Commissions

You probably use several products related to your blog niche, right?

I might even guess that you love some of those products. If you nodded yes, then you can probably reap the benefits of this “holy grail” of passive blogging income: affiliate marketing.

Leanne Vogel, a nutrition educator and the blogger behind the keto blog Healthful Pursuit, uses many supplements in her own diet. So when she’s writing blog posts or recording podcast episodes, mentioning those products is natural.

When one of her audience members buys from her referral link, she makes an affiliate commission. And that, my friends, is “passive income”: referring your audience to products you know and love and getting paid for it, too.

For example, check out how Leanne places an affiliate link for Perfect Keto products in her blog post:

promote others products

She incorporated the link naturally within an article, giving her audience a discount just for them.

Leanne gets a commission for referring sales to Perfect Keto, and her audience finds out about a product that she loves and uses. It’s a win-win.  

#5. Sell Courses That Teach Highly Desired Skills

Your audience wants to develop skills that will help them fulfill their goals. You can get paid teaching them those skills. And you don’t even have to do it in person. (Wouldn’t be passive if you did, now would it?)

Blogger Sarah Lambert writes a photography blog for moms, and she gets to do just that by selling online courses to her audience, teaching them how to do what she loves to do.

She first offers a free email challenge to grow her email list and prove the value of her courses:

sell niche courses

She then sells a course that teaches her audience how to use their cameras to take great pictures of their children.

sell niche courses - 2

All you need is the course content, and a course-creation platform like Teachable or ClickFunnels.

You can sell the courses on your website like Sarah does, through your email list, and by mentioning it in articles where it fits.

This can make you a lot of money as courses can sell for high dollar amounts. Many bloggers charge anywhere from $100 to $1,000 for their courses. When it comes to pricing your course, you should keep this in mind:

If you want to charge high prices, you absolutely can, but you must make big promises. Similarly, if you want to charge low prices, you absolutely can, but you must make small promises. In either case, though, the value of the promise should be at least 10X the price.
— Jon Morrow

Online education is a $107 billion industry. A lot of that profit comes from bloggers selling courses around their topics. They organize their content into a learning system and add immense value to their readers’ lives.

What can you teach your readers that would add value to their lives?

#6. Create Software That Fills a Desperate Need (Even if You’re Not a Developer)

When Pat Flynn from Smart Passive Income launched his podcast, he couldn’t find the perfect podcast player. He wanted one that looked good on his site, but also had the capabilities that the established podcast players had.

Instead of waiting for somebody else to make a better program, he hired people to create the player he wanted: The Smart Podcast Player.

Pat sells the podcast player on his blog and in his online courses about podcasting.

create software to sell

He reports earning over $14,000 from the player in September 2017:

create software to sell - 2

Not too shabby, right?

Ever use software and wish it were better? Does your audience desperately need an app that doesn’t even exist yet? Consider making it (of having it made) yourself.

Admittedly, this requires you to either be a developer or be able to hire one. But if you can swing it, you can profit.

#7. Offer a Challenge That Will Change Your Readers’  Lives

In 2014, I began to enact dozens of tiny changes in my life (like waking up earlier, making time for fitness every day, and journaling). I blogged about many of these changes as I saw them make a positive impact on my life.

As these small changes turned into habits, I realized something:

Every small, positive change we make in our lives pays compound interest.

Enter The Unsettle Challenge: one of the ways my blog makes passive income.

offer a challenge

The Unsettle Challenge is a paid email series that delivers one email a day for 30 days, each challenging the reader to make a positive change in their lives, like eliminate wasted time or drink a green smoothie every day.  

I charge $30 for it — one dollar for each day of the challenge — and sell it to my subscribers through an automated email:

offer a challenge - 2

The challenge still sells, even two years after I launched it.

And I haven’t touched the sales email, the challenge, or the sales page at all since it launched.

In an online world full of free challenges, you might doubt that you can charge for a challenge, but I’m proof that you can — as long as the challenge offers value.

Turn Your Blog into a Passive Income Machine and Start Living the Dream

You started blogging because you love your topic.

You want to share your passion with the world, add value to your reader’s lives, and do what you love.

But you also want to earn a bit of money from your blog. And what better way to do that than to earn passive income — so you can do what professional bloggers are known for: travel the world, make money at home in your pajamas, and spend more time with your family.

The good news: There are plenty of opportunities to earn passive income from your blog, from affiliate marketing to creating your own physical products. You just have to figure out which method suits you best.

About the Author: Sarah Peterson writes insanely useful guides on marketing and entrepreneurship at Unsettle.org.  Get her report, 10 Free Tools That Reveal the Product Your Audience Is Begging For to finally start making money from your blog… the right way.


Source: https://smartblogger.com/ways-to-make-passive-income/

325 How to Create a Blogging Sales Funnel to Increase Your Revenue

Do you want to increase the revenue your blogging business revenue?

Are you looking for a way to do that in a more automated way?

In this episode, I will share how to create a blogging sales funnel that will take your business to the next level.

Listen to This Episode

Why Create a Blogging Sales Funnel

This episode is taken from a talk I gave at Social Media Marketing World about creating sales funnels. In that talk, I shared why it’s important in a very interesting example.

Go ahead and watch this short 3 minute video and you’ll get the point:


My Webinar Funnel

The single most effective strategy I’ve used for making sales is doing webinars.

But these webinars don’t work by themselves. I combine them with an 8 – 14 day email sequence.

Pre-Webinar Emails

Webinar + Email

I combine Webinar + Email

Here are the three emails that go out before the webinar:

Email 1: Thanks for Registering

This is a very simple email where I include three things:

  • Thank you for registering
  • Here are the webinar details (topic, date and time)
  • See you soon.

Simple and to the point.

Email 2: Before we Get Started

Depending on when the person registered, this email will go out on the next day. The main goal of this email is to get them to connect with me. Here’s what I include:

  • A personal story. The personal story shares my why. Because if people connect with why you do what you do, they will be more likely to care about what you do. In my case, I share a picture of my family and talk about how I left my job to work from home so that I can be with them.
  • I then ask them to hit reply share their why.

Like with Kim’s situation, I get tons of replies from this email, and I reply to every one.

Email 3: Reminder



This is a simple reminder that goes out on the day before (or the day of) the webinar.

Because people tend to get a lot of emails, it’s a good idea to send a reminder so that it can be top of mind.

Post-Webinar Emails

The emails that go out after the webinar are the most important emails in this funnel. It’s where most sales usually come in.

Email 4: Replay + Special Offer

Replay plus special offer

Replay plus special offer

Here are the elements of this email:

  • Thanks for joining me on the webinar.
  • At the end of the webinar, I made a special offer. Here are the details.
  • Give a deadline (I usually go with 3 days after the webinar, but this varies depending on the audience).

Email 5: Personal Story

Here are the elements of this email:

  • Share a personal story
  • This personal story must relate to the problem your product/service solves
  • The goal is to connect with your subscribers even more and help them see the value in what you offer.

Email 6: Questions + 1 day remaining

Here are the elements of this email:

  • Answer 2 or 3 questions about your product.
  • The goal is to overcome objections.
  • Give the 24-hour warning about the special offer coming to an end.

Email 7: 12 hours remaining

Here are the elements of this email:

  • Time Limit

    Time Limit

    Reminder: there are only 12 hours remaining.

  • Emphasize one huge benefit of your product. Not a feature, but a benefit.
  • Give them the link to buy the product.

Email 8: Last chance

Here are the elements of this email:

  • This email should be short, sweet and to the point.
  • Let them know this is their last chance to join.
  • Emphasize the deadline.

Recommended Tools

Recommended Tools

Recommended Tools

There are a few tools that I recommend that are great tools for helping you optimize your funnel. Here are those tools:

For creating opt-in pages

  • Thrive Architect: This is what I use for creating my opt-in pages. I like it because it looks good and you don’t need a monthly payment to use it. This is a little more technical to setup than the second option, but much more affordable. And the result looks great.
  • LeadPages: This is an easier system for creating opt-in pages. But it can be pricey because you pay a monthly subscription.

Email marketing services

There are many email marketing services out there and any would work for the funnels I shared here.

My favorite (and the one I use) is Drip. Other alternatives are ConvertKit and Active Campaign.

For creating urgency

There are two tools I use for creating a sense of urgency in my campaigns:

  • MotionMail: This service allows you to create countdown timers for your emails. It’s very easy and compatible with any email marketing service.
  • Thrive Ultimatum: This plugin allow you to create time-sensitive campaigns on your blog. It will automatically redirect people when your campaigns are over. It will also add countdown timers to your blog. It’s very powerful.

Where will you start?

Now that we have gone through the three different funnels, this is the question I leave with you.

Which funnel will you start with? Let me know in the comments below.

The post 325 How to Create a Blogging Sales Funnel to Increase Your Revenue appeared first on Become A Blogger by Leslie Samuel.

Source: https://www.becomeablogger.com/25962/blogging-sales-funnel-increase-revenue/